We strive to provide more transparency in health care

Starting in 2012 we wanted to help dental offices, but we didn’t realize we also wanted to help the patients too.



Greyfinch (formerly AXPM), was founded in 2012 to help dental and orthodontic offices manage their back offices by providing accounting, call center, revenue cycle and marketing support. As they were providing these services they had interactions with many different dental and orthodontic softwares.


In working with all these systems they realized there was not a great system to use. Greyfinch was looking for a more modern, automated, cloud based, and patient friendly practice management software to arrive to market. They kept waiting and waiting and waiting until finally in 2017 they launched their own.


During that same time Greyfinch also launched their own health insurance group that allows any dental (and now optometrist) office in Arkansas to participate in the same medical/dental/vision plan. This opened the doors for dental offices that had previously never been able to offer health insurance to their employees because of the high cost.
Plans to expand outside of Arkansas are already underway.


The mission of Greyfinch has not been to make another practice management software for the dental industry or to just to make a health insurance plan for dental offices. There are plenty of those. 
A practice management software and health plan were just a conduit to our greater mission of providing patients with a more transparent healthcare experience.

While working towards our mission we decided to make a full feature, automated, cloud based practice management solution not only for the practices but also for the patients. ​

We believe patients should have access to their records, their appointments, and all their health information. They should be able to easily share this info with whomever they choose so that they can get the best care possible no matter which type of healthcare provider they are at.